“Everything Was Fine And Then It Wasn’t”

But then, the plan shifted again.

A prior procedure had left Jefferey ineligible for surgery. The call from Mayo changed everything. There would be no “clean removal.” Instead, Jefferey was prescribed a grueling new path: six to seven weeks of daily radiation, hormone-suppressing injections twice a year, and oral chemotherapy every day for two years. The idea of a quick fix was gone. What lay ahead was a battle of attrition.

But here’s where the story bends—where despair meets purpose.

Jefferey wasn’t new to this world. Years earlier, he had led the charge at a revolutionary men’s health clinic, breaking the silence around subjects men rarely dared to speak about: prostate health, erectile dysfunction, vulnerability. He had crafted campaigns that shook up the medical industry and rewrote the narrative around masculinity and care.

Now, the spotlight turned inward. The patient became the messenger.

He adopted a mantra: FC—Because There Is No Plan B. It wasn’t just a slogan. It was a lifeline. A battle cry for the men who delay, deny, and deflect until it’s too late. For the partners and families caught in the quiet wreckage of silence. For the caregivers, like Lisa, who hold the weight of two hearts at once.

As they sat that night in Princeton, Lisa and Jefferey weren’t just recovering. They were recommitting—to each other, to the mission, and to the idea that sharing their story might help another couple arrive at an earlier diagnosis, a better outcome, or the strength to face the unthinkable.

The reunion weekend was about more than college memories.

It was about legacy.

And theirs was just beginning.

So, What Does “FC” Really Mean?

Certainly it means find cancer or fix cancer or fight cancer and of course …

When I first had the vision during radiation treatment it gave me an opening to create a bold, branded look that immediately sparks recognition and invites personal interpretation. It’s not just a design—it’s a statement, a catalyst for conversation, and a way for individuals to express their own connection to its meaning.

For some, FC represents Focus & Commitment—the unwavering drive to push forward with no Plan B.

For others, it stands for Fearless Confidence—a reminder that boldness, resilience, and self-belief shape their path.

To a fighter, it’s Fight & Conquer—overcoming obstacles with unshakable determination.

To a dreamer, it means Forge & Create—turning vision into reality, knowing success comes from dedication.

For families and friends, it’s a shared mantra: Faith & Connection—a bond that strengthens with every challenge.

However you see it, FC is a movement. A mindset. A way of showing the world that you don’t back down, because there is no Plan B.

What does it mean to you?  

Why This Matters And A Call To Action

• Men’s reluctance to talk about prostate cancer  proactively is literally killing them. By bringing conversations into workplaces, homes, social spaces, digital platforms, and support networks, we can normalize discussions, encourage screenings, and ultimately save lives.
• The hope and goal of creating this book is to encourage you to help start the conversation beginning with you while encouraging others to be screened and become a part of this vision.
• The choice isn’t between talking or not talking it’s between life or loss. 
• Read the book or listen to it.
• Let’s make these conversations happen enrich, help those with the disease live fuller, healthier lives and create awareness and urgency to make preventative understanding and actions a part of every man’s must do now checklist.

The”Because There’s No Plan B”™ Book & Audio Book

FC: Because There Is No Plan B is a raw, honest memoir by Jefferey Cornett—a former senior communications executive, entrepreneur, children’s television host, musician, and author—that chronicles his personal battle with advanced prostate cancer. Available in both book and audiobook formats, this narrative offers an unfiltered look at a multifaceted career and a shocking, life-altering diagnosis.

In the mid-1990s, Cornett helped revolutionize men’s health as the CMO/CCO for a start up to IPO national men’s specialty practice for men—a pioneering initiative that broke the silence on topics like mens’s sexual health, prostate cancer and paved the way for innovations such as Viagra. Despite his influential role in advancing men’s health, he once believed he knew what to look for and was invincible—until aggressive prostate cancer hit him unexpectedly, accidentally shattering that illusion and everything around he and his spouse.

Cornett’s story not only exposes the dangerous myths surrounding prostate cancer—such as the beliefs that it only affects older men or that one need not be screened if they feel fine—but also highlights how these misconceptions contribute to delayed diagnoses and rising death rates. With over 35,000 prostate cancer deaths expected in the U.S. this year alone and global cases projected to nearly double by 2040, his memoir is a call to action for greater awareness, early detection, and expanded access to diagnostic tools.

More than just his own story, FC: Because There Is No Plan B weaves in the experiences of thousands of patients, families, and caregivers. It is a testament to resilience and healing, enriched with reflections on how creativity, art, and musichave played a vital role in balancing life’s challenges. Through his candid journey, Cornett works to inspires not only his wife, Lisa, and their family, but  othersfacing health battles, urging everyone to fight for change and never settle for a Plan B.

In Part I: The Discovery That Changed Everything, Cornett introduces his vibrant, accomplished life before recounting the shock of an unexpected stage IV prostatecancer diagnosis. In Chapter 1 –Unexpected Diagnosis, he shares the initial impact on him and his wife—a mix of disbelief, fear, and resolve. Chapter 2 – Facing Mortality, Finding Purposefollows, chronicling his journey from denial and anger to a fierce determination to fight, drawing on decades of experience in music, art, and performance. Chapter 3 Understanding the Enemy provides a candid look at the disease itself, highlighting the silent nature of prostate cancer and the importance of early detection. Chapter 4 – Knowing People, Purpose and The Path Traveled weaves in stories of pioneers in prostate health and the evolution of research and treatment.

Part II: Shattering Myths and Stigmas tackles the dangerous misconceptions that often keep men from seeking help. In Chapter 4 – The Myths Men Believe, Cornett debunks myths such as “prostate cancer only affects older men” and “if I feel fine, I don’t need to get checked.” Chapter 5 – Breaking the Silence and Chapter 6 – The Cost of Ignorance explore how these false beliefs lead to delayed diagnoses and poorer outcomes, underscoring the urgent need for proactive healthcare and awareness.

In Part III: Life Re-imagined – Living with Stage IV Cancer, Cornett reflects on his evolving strength. Chapter 7 – Redefining Resilience examines how he adapted to his new reality and found solace in creativity and art, while Chapter 8 – The Impact on Partnership and Family delves into the emotional toll on his marriage and family. In Chapter 9 – A Mission to Live For, he reveals how his pain transformed into purpose, inspiring him to become a passionate advocate for early detection and change.

Part IV: Fighting for Awareness – A Call to Action shifts focus to the broader fight against prostate cancer. Chapter 10 – Conversations with Champions features interviews with leading oncologists, researchers, and advocates, while Chapter 11 – Changing the

Finally, in Part V: Moving Forward with Purpose – Hope, Healing, and Advocacy, Cornett lays out his vision for the future. Chapter 13 – Our Next Steps: Living Without a Plan B outlines his ongoing commitment to health, legacy, and advocacy. Chapter 14 – Building a Movement for Change provides practical guidance for readers to join the fight for better awareness and access to diagnostic tools.

In Chapter 15 – Legacy of a Fighter, he leaves us with a resounding message: there is no Plan B—only the relentless pursuit of early detection, self-advocacy, and community support.

Cornett’s journey is not just his own; it resonates with thousands of patients, families, and caregivers. His story of resilience, healing, and the transformative power of art and creativity serves as both an inspiration and a clarion call for change in the battle against prostate cancer.

Available in both print and audiobook, this engaging narrative isn’t written by medical professionals but speaks directly to men and their loved ones, offering an honest look at a life transformed by illness. 

FC: Because There Is No Plan B Book

This book written and recorded by Jefferey Cornett will be available coming this summer. You can pre-order and reserve your copy on line. An audio book with the same title will be released at the same time.

“Everything Was Fine And Then It Wasn’t”

But then, the plan shifted again.

A prior procedure had left Jefferey ineligible for surgery. The call from Mayo changed everything. There would be no “clean removal.” Instead, Jefferey was prescribed a grueling new path: six to seven weeks of daily radiation, hormone-suppressing injections twice a year, and oral chemotherapy every day for two years. The idea of a quick fix was gone. What lay ahead was a battle of attrition.

But here’s where the story bends—where despair meets purpose.

Jefferey wasn’t new to this world. Years earlier, he had led the charge at a revolutionary men’s health clinic, breaking the silence around subjects men rarely dared to speak about: prostate health, erectile dysfunction, vulnerability. He had crafted campaigns that shook up the medical industry and rewrote the narrative around masculinity and care.

Now, the spotlight turned inward. The patient became the messenger.

He adopted a mantra: FC—Because There Is No Plan B. It wasn’t just a slogan. It was a lifeline. A battle cry for the men who delay, deny, and deflect until it’s too late. For the partners and families caught in the quiet wreckage of silence. For the caregivers, like Lisa, who hold the weight of two hearts at once.

As they sat that night in Princeton, Lisa and Jefferey weren’t just recovering. They were recommitting—to each other, to the mission, and to the idea that sharing their story might help another couple arrive at an earlier diagnosis, a better outcome, or the strength to face the unthinkable.

The reunion weekend was about more than college memories.

It was about legacy.

And theirs was just beginning.

Why This Matters And A Call To Action

• Men’s reluctance to talk about prostate cancer  proactively is literally killing them. By bringing conversations into workplaces, homes, social spaces, digital platforms, and support networks, we can normalize discussions, encourage screenings, and ultimately save lives.

• The hope and goal of creating this book is to encourage you to help start the conversation beginning with you while encouraging others to be screened and become a part of this vision.

• The choice isn’t between talking or not talking it’s between life or loss. 

• Read the book or listen to it.

• Let’s make these conversations happen enrich, help those with the disease live fuller, healthier lives and create awareness and urgency to make preventative understanding and actions a part of every man’s must do now checklist.

During The Early To Mid 1990’s A Young, Creative and Before It Was The Way Of Building A Small, Start-Up Men’s Medical Practice Being Disruptive and Everywhere Possible To Build It Into A Nationally Recognized Brand That Helped Tell The Story That Helped Hundreds Of Thousands Of Men and There Partners Find a Diagnosis and Treatment. Our approach created conversations. Those Conversations Turned Into Action To Be Seen By A Medical Professional That Often Times Recognized An Underlying Condition, Including Previously Unrecognized or Undiagnosed Prostate Cancer Who Without Being Screened Might Have Had To Suffer Needlessly And Unsuccessfully With Prostate Cancer.

That Disrupter Was Me. And Now I Am Not Just Disrupting. Now, I Am A Part Of The Conversation As A Stage IV Cancer Patient.

• Pre-release special pricing to those that order the book  in advance, as well as revenue from the soon to be available podcast and any speaking appearances.

• Finish The Book & Audio Book  for release by summer.

• Create, Produce and Distribute The Podcast beginning this spring.

• Create Awareness For The Brand , Encourage early detection and urgency thru bloggers, influencers, other podcasts, with organizations such as Mayo Clinic and main stream media based on years of working with PR and Creative Clients by creating awareness, social media and continuing to consume and become attached to relevant news and events related to prostate cancer.

• Continue To Grow Relationships With The Team At Mayo Continuing to gain insight, information and collaboration with my palliative care team, researchers and fellow cancer patients.

• Work and Live Each Day  as it is a gift that needs to be appreciated with kindness, learning, love and as if it were the last.

• I/we need your help to make this happen thru donation, grants, book and merchandise sales and/or appearance fees. 

• More than anything I’ve done in the past number of years, I  want this book to be a catalyst that can make a difference for so many men and their families because prostate cancer is a silent threat—one that thrives on lack of conversation, fear, and misinformation.”

• Too many men avoid discussing their health, leading to late diagnoses and unnecessary loss of life.

• Because There Is No Plan B™ exists to change that reality by breaking the silence and fostering meaningful, life-saving conversations about prostate cancer where men live, work, and play. I know because now I am one of them.

.

Here’s How Together We’re Going To Make This Happen

Raise Money To Support This Effort Thru Donations —through crowd funding, via gofundme and indiegogo as well as sales of  propriety FC Branded Merchandise. We will also be offering 

The”Because There’s No Plan B”™ Book & Audio Book

Finally, in Part V: Moving Forward with Purpose – Hope, Healing, and Advocacy, Cornett lays out his vision for the future. Chapter 13 – Our Next Steps: Living Without a Plan B outlines his ongoing commitment to health, legacy, and advocacy. Chapter 14 – Building a Movement for Change provides practical guidance for readers to join the fight for better awareness and access to diagnostic tools. In Chapter 15 – Legacy of a Fighter, he leaves us with a resounding message: there is no Plan B—only the relentless pursuit of early detection, self-advocacy, and community support.

Cornett’s journey is not just his own; it resonates with thousands of patients, families, and caregivers. His story of resilience, healing, and the transformative power of art and creativity serves as both an inspiration and a clarion call for change in the battle against prostate cancer.

Available in both print and audiobook, this engaging narrative isn’t written by medical professionals but speaks directly to men and their loved ones, offering an honest look at a life transformed by illness. 

In 2003, Ray went back to school and completed seminary, and was ordained in 2005 as an Interfaith Minister. He continues to live a faith-based life but is passionate about honoring everyone’s choice in how they view the Divine.
Currently, he is teaching at various colleges in the Bay Area in the area of psychology while serving on the college’s Executive Board for the district.

Ray has written over a dozen books and courses, many of which can be found on the site, with several still waiting to be published. The books and courses are varied and cover a wide range of topics that include business, family dynamics, transformation, and education.
He is a gifted speaker, coach, consultant, and trainer.

Born and raised in the San Francisco Bay Area, Ray has two adult children and continues to live there with his wife, Linda, and their house full of pets.

While he is accomplished, what he is most excited about is the mission to elevate the planet by serving, and connecting with amazing people in as many ways as possible and having a fun and exciting time while doing it.